NESQUIK x LACELAB

THE SPILT MILK SNEAKER KIT

Nesquik’s nostalgia, taste, and vibrant brand world have given it a fanbase in niche categories.

Including the sneaker game, where credibility, authenticity, and vintage reign king.

So we stepped into shoe territory with our 100% Real Milk that’s been around since 1948.

We teamed up with sneaker accessory brand, LaceLab, to create our own sneaker kit titled, “Spilt Milk.”

The box was sent to sneaker influencers, full of laces, lace locks, scented hang tags and more to pair with each flavor.

To give us some more street cred in the sneaker world,

we teamed up with boutique sneaker shop, SUPLEX in Philadelphia to create some organic TikTok videos.

Made with Red Tettemer O’Connell + Partners

CD: Steve Red, Steve O’Connell

Designer / Design Director: Dave Wiest